Since 2020, My Finance Glow has helped 2,400+ American households grow, protect, and pass on their wealth — with fiduciary advisors, flat transparent fees, and plans built around your life. Not around products.
4.9/5 from 300+ verified client reviews
Assets Under Advisory
Households Served
Client Retention
Years Combined Expertise
We measure success by your milestones — not the market's mood.
— Adrian Whitmore, CFP®Founded in 2020 in Kettle Falls, Washington, My Finance Glow was built on a simple frustration: too many Americans were being sold products instead of being given plans. We flipped that model.
Every advisor on our team is a salaried fiduciary. That means when we recommend a Roth conversion, a 529 plan, or a portfolio rebalance, it's because the math works for you — never because of a commission. From first-time investors in Miami to multi-generational estates in Seattle, we serve clients in all 50 states through secure virtual planning and a white-glove personal touch.
Markets swing. Principles shouldn't. These are the convictions every plan at My Finance Glow is built on.
We envision a future where every household — regardless of net worth — has access to the same caliber of fiduciary guidance once reserved for institutions. By 2030, we aim to be the firm 10,000 American families call first when life changes, markets wobble, or opportunity knocks.
Our mission is to translate the full weight of modern finance — tax code, markets, insurance, estate law — into one page you actually understand. We combine disciplined, evidence-based investing with relentless education, so every client can explain their own plan over dinner.
If it isn't right for you, it isn't right for us. Full stop.
Every fee, every trade, every assumption — visible on day one.
We grow wealth for generations, not for this quarter's statement.
If you can't explain your plan, we haven't finished our job.
We rebuilt wealth management from the client's chair outward. Here's what you get that most firms simply don't offer.
Our advisors are salaried professionals legally bound to act in your best interest, 100% of the time. No product quotas, no sales contests, no exceptions. It's signed, documented, and yours to hold us to.
A single subscription covers planning, portfolio management, and unlimited advice. The number you see is the number you pay — ever.
Bank accounts, 401(k)s, mortgages, crypto — aggregated live in one beautifully simple view, updated daily.
No call-center roulette. You get a dedicated CFP® professional who answers same-day — and remembers your daughter's college deadline.
256-bit encryption, multi-factor authentication, and read-only account links. Your data is protected like the assets it represents.
A free 45-minute conversation about your goals, worries, and numbers. You leave with a one-page snapshot — yours to keep, no strings.
Your advisor architects a written plan: investments, tax strategy, insurance gaps, and estate essentials — stress-tested against three market scenarios.
We handle the paperwork, transfers, and account setup at an independent custodian. Most clients are fully invested within two weeks.
Quarterly reviews, proactive tax check-ins, and unlimited access to your advisor — for as long as you're a client. Which, for 98% of clients, is a long time.
Tap any service to book a session with the right specialist. Every discipline connects to the others — because your money doesn't live in silos.
Our flagship service. A dedicated CFP® professional coordinates your investments, taxes, retirement, insurance, and estate into one living strategy — reviewed quarterly, adjusted for life.
Book this service401(k) rollovers, pension elections, Social Security timing, and a drawdown strategy that makes your savings outlive you — comfortably.
Book this serviceEvidence-based, globally diversified portfolios — tax-smart rebalancing included, market-timing excluded.
Book this serviceRoth conversions, loss harvesting, and bracket management that keep more of what you earn — coordinated with your CPA.
Book this serviceWills, trusts, and beneficiary alignment built with your attorney — so your wealth lands where you intend, not where probate sends it.
Book this serviceA engineered monthly system: automated savings, strategic payoff sequencing, and spending that finally matches your priorities.
Book this service529 plans, custodial accounts, and childcare-vs-career modeling for growing households at every stage.
Book this serviceLiability audits, umbrella coverage, and business protection that shields what you've built from what you can't predict.
Book this serviceFee-only analysis of life, disability, and annuity products. We're paid by you — so our verdict on any policy is unbiased.
Book this serviceOne subscription, everything included. Cancel anytime with 30 days' notice — and keep every plan we've built you.
For getting organized and building momentum.
Billed monthly · cancel anytime
For households serious about building wealth.
Billed monthly · cancel anytime
For complex balance sheets & multi-generational goals.
Scoped to your situation · from $899/mo
30-day money-back guarantee on your first month — every tier.
Walk away with a one-page financial snapshot and two actionable next steps, whether or not we ever work together.
45 minutes, zero cost, zero obligation. Pick a service and a date that suits you — your advisor will confirm within one business day.
I sold my bakery in Austin and suddenly had more money than I'd ever managed in my life. My Finance Glow built a retirement income plan that made the sale actually mean something. Two years in, I'm ahead of schedule — and I finally sleep at night.”
What sold me was the flat fee. No product pitches, no "fund of the week" — just a CFP® who explains everything in plain English and shows his math. My 401(k) rollover and pension decisions finally make sense.”
My husband and I were drowning in "advice" from YouTube. Their cash-flow redesign paid for itself in the first month — we found $640 a month we didn't know we were losing. And the dashboard is genuinely gorgeous.”
As a restaurant owner I never had time for finance. They set up our company 401(k), my SEP-IRA, and a succession sketch all in one quarter. Proactive, responsive, and they return calls the same day — unheard of in this industry.”
First-gen college grad here — investing felt like a country club I wasn't invited to. No judgment, small minimums, and they taught me the "why" behind every move. My portfolio has grown 21% since I started, and my confidence even more.”
Estate planning felt morbid until they made it feel like a gift to our kids. Wills coordinated with our attorney, beneficiary mix-ups fixed, and the "legacy letter" idea was a lovely touch. Kettle Falls is lucky to have this firm.”
Straight answers, no fine print. Anything else on your mind — we're one call away.
Talk to a real human fiduciary — not a chatbot. Mon–Fri, 8am–5pm PT.
(509) 684-6001Yes — unconditionally and in writing. Every advisor at My Finance Glow is a salaried fiduciary, legally obligated to act in your best interest on every recommendation. We never earn commissions, and we'll gladly sign a fiduciary acknowledgment before we ever discuss your finances.
No minimum to start with our Clarity planning subscription. Managed investment portfolios begin at $100,000, though we regularly make exceptions for younger clients with high growth trajectories. Ask us — the worst answer is "not yet."
Exclusively by flat subscription fees paid by our clients. We accept no commissions, no referral kickbacks, no revenue-sharing from fund companies. This is deliberate: when the only money we receive comes from you, our only incentive is your success.
At independent, third-party U.S. custodians regulated by the SEC — the same infrastructure used by major institutions. My Finance Glow never takes custody of your money. We direct trades with your authorization; you can see every position, every trade, and every dollar, 24/7.
45 relaxed minutes. We learn your goals, gather a high-level view of your numbers, and answer your most pressing questions. You leave with a free one-page financial snapshot and two actionable next steps — whether or not you ever hire us. About one in three attendees becomes a client; the rest leave better informed, which we also consider a win.
Yes. Every client receives access to our unified dashboard, which aggregates bank accounts, 401(k)s, mortgages, credit cards, and even crypto into one secure, live view — complete with spending trends and goal tracking, updated daily.
We provide proactive tax-planning strategy — Roth conversions, tax-loss harvesting, bracket management, charitable gifting — and coordinate directly with your CPA. We are not a CPA firm and don't prepare returns; we make sure there's far less tax on them.
That's our specialty. We'll backcast from your target retirement date, model Social Security and pension elections, stress-test your plan against three market scenarios, and build the exact savings and allocation path to get you there — then review it with you every quarter.
Far less painful than staying somewhere that isn't serving you. We handle the transfer paperwork, coordinate with your current firm, and manage in-kind transfers to avoid unnecessary tax events. Most clients are fully transitioned within two to three weeks.
All data is protected with 256-bit encryption in transit and at rest, multi-factor authentication, and read-only account linking. We never sell personal information, and we follow a strict internal access policy — your advisor sees your data; nobody else does. Full details are in our Privacy Policy.
Questions, proposals, or just a gut feeling that it's time — reach out. A real person replies within one business day.
883 Vanasse Rd, Kettle Falls,
Washington 99141, USA